Creating Your Personal Brand in 2021.
Congratulations! We made it to 2021!
And, now more than ever it is your time to start building, nurturing, & scaling your personal brand.
Why now? Because the marketplace is competitive & the answer is simple: Why not now? I think 2020 taught us something unique & simple - if not now, then when?
If you are unclear of your goals & what you stand for, you risk blending in & missing opportunities that can change your life.
Here are three steps on how to launch, build, & nurture your personal brand beginning today:
Google yourself. Chances are whenever you apply to a job or are sought out as expert in your niche, this is the first thing that people see. >80% of perspective clients go to search engines, like google, to check you out before they make the purchase or hire. Make sure to own what people see, & optimize your online footprint.
Focus on Your Value Proposition: the difference between a traditional brand and a personal brand is that you should be focusing on what makes you different from the rest, and what problem you solve for someone hiring you. A value proposition is a summary of why YOU are THE perfect person that can solve the problems in the company right now. In a nutshell, it’s a way of expertly pitching yourself as THE top contender for a role.
Build Authority & Credibility inside your niche. Why should someone trust you? What makes you the expert? Get comfortable with talking about WHY someone should pick you or trust YOU. Be able to confidentially answer: Why should we chose YOU?
Before the boom of social media and the internet, branding was EVERYTHING. Companies, whether large or small, needed to have a logo, tagline, and colors set in stone. Not to mention a huge marketing budget and a targeted brand voice to reinforce what is most important to your company or business.
Really, the concept of a personal brand was pretty limited to a) celebrities and b) very limited big-time budget entrepreneurs.
Now, lucky for us, that isn’t the case anymore AT ALL. Which is why anyone who is looking to curate and design a career they are proud of, needs to invest in building their own personal brand.
You owe it to yourself to rise to your fullest potential.
Take the risk of growth or, potentially, lose the reward of making a lasting impact.
Keep going & remember: growth is not a straight line. It is windy, & sometimes unexpected, but just don't you are never alone. You always have a safe home here at RX Ashlee.
YOU GOT THIS!!
Xx
Ashlee
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